Paul A. Boag "Website Owner’s Manual"
September 2009 | English | ISBN-13: 978-1-933-988450 | 286 Pages | PDF | 13.7 MB
The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development.
Website Owner’s Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You’ll gain a practical understanding of the technologies, processes, and ideas that drive a successful site.
What’s inside
* Secrets to a successful website
* Defining roles and evaluating objectives
* Planning and measuring your success
* Page design and branding
* Layout challenges
* Creating killer content
* User testing
* Content management systems
* Web design best practices
* Domains and hosting
* Website promotion explained
* Techniques for engaging visitors
Using Website Owner’s Manual, you’ll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.
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